Club Glove wheel assembly, studio macro
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HMC Golf ยท Product Story

The gear is the hero.

Studio, ecommerce and campaign creative for Titleist Gear and Club Glove. Every stitch, rivet and buckle shot like it matters, then carried through every surface where a golfer meets the brand.

Titleist Club Glove
Studio ProductEcommerceCampaignCatalogBrand Systems
01The Studio

Lit like luxury.
Built for the road.

We treat a travel bag the way a watchmaker treats a movement. Hero lineups on saturated color fields, single products with real presence, and macro detail that proves the craft. For Club Glove, the number one golf travel bag on Tour, the studio is where the brand earns its premium.

Club Glove Special Edition USA lineupSpecial Edition USA ยท Collection
Club Glove USA travel bagHero Single
Club Glove Coastal carry onCoastal ยท Carry On
Club Glove Coastal stackCoastal ยท Stylized
Tour pro with Club Glove travel bagsLifestyle ยท Tour

Proof is in the details.

Macro work that tells the durability story without a single word of copy. Rivets stamped by hand, hardware built to take a beating, customization stitched in real time.

Hand set rivetsMade by Hand
Buckle and zipper hardwareHardware
Custom embroidery in progressCustomization
02Ecommerce

One shoot.
Every surface.

Special Edition USA and Coastal were each built from a single stylized studio session, art directed so every frame could flex: homepage heroes, mobile takeovers, listing banners, email and social. The reimagined Club Glove site wears the same system, led by the tour pros who trust the bag.

01
Art Direction
Color world, set design and shot list built around the launch, not the other way around.
02
Studio Session
Collection, hero singles and detail, captured with every crop already in mind.
03
System Build
Type, layout and lockups that scale from a 2400 pixel banner to a phone screen.
04
Deploy
Site, mobile, email, social and paid, live together on launch day.
clubglove.com
Special Edition USA homepage hero
Homepage Takeover ยท Special Edition USA
Special Edition USA mobile
Mobile
Tour pro social content
Social ยท Tour Pros
clubglove.com
Special Edition Coastal hero
Special Edition Coastal
clubglove.com
Reimagined Club Glove homepage
Reimagined Homepage
Wicker Point at first light, Lake Martin
03Campaign ยท Titleist Gear

A modern story,
told with reverence.

Since 2020, we have partnered with Titleist Gear to tell brand and product stories at some of the country's most beautiful courses. At Wicker Point, cradled by Lake Martin and shaped by Coore & Crenshaw, the latest line found its rhythm in a timeless setting.

Your Year Your GearStars & StripesOnyx CollectionWinter GearLinksLegend2025 Golf Gear
Stars and Stripes carry bag on courseStars & Stripes
Wicker Point fairway walkWicker Point
Titleist cap detailHeadwear
Live Free and Golf bag detailDetail
Winter Gear beanieWinter Gear
LinksLegend at Shelter Harbor
LinksLegend ยท Shelter Harbor

Heritage, shot in black and white.

LinksLegend, Titleist's most premium leather offering, made its debut at Shelter Harbor in Westerly, Rhode Island. A bag born of heritage and elegance, captured in a place that honors the timeless traditions of the game.

04Catalog

The line,
in one book.

The complete 2025 Titleist Gear catalog in print and digital, from bags and headwear to gloves and travel. For Club Glove, a new product catalog on par with the elevated brand, built from the same studio library.

Titleist 2025 Golf Gear catalog cover2025 Golf Gear ยท Cover
Headwear catalog spreadHeadwear
Golf bags catalog spreadGolf Bags
Club Glove product catalogClub Glove ยท Product Catalog
Club Glove

A brand reimagined.

Following its acquisition by Acushnet, Club Glove partnered with HMC to evolve the logo, refine the voice and introduce a cleaner, more premium visual system designed to live within the Titleist brand family.

From a single bag on seamless to a full season of campaign, HMC builds the product stories golf brands run on.

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